What specifically do you want to achieve?
“Increase by 20% the proportion of employees achieving at least 30 minutes of exercise on 6 days per week” is more specific than “increase the number of employees exercising”
Can you measure if you have achieved success?
By adding in specific figures, it will be easier to measure whether you have been successful e.g. You can see if there’s been a 20% increase in the proportion of employees achieving 30 minutes of exercise by surveying employees before and after your strategies are implemented and comparing the results.
Can you realistically achieve your objective with the time and resources available?
If you’re low on resources, including time and money, you may need to adjust your expectations. Objectives shouldn’t be too easy, nor too difficult to achieve.
Does your objective reflect your organisation’s and employee’s needs?
Focusing on reducing smoking rates in an organisation with no smokers, would be a waste of time and money. Ensure you consult effectively so that your objectives are relevant.
When do you want to achieve your objective by?
Adding a completion date will help you to keep focused. Try to choose time lines within 6 to 12 months and remember to ensure it’s a realistic timeframe.